St. Louis, Missouri · A Family Business
Custom software,
cut to fit.
like a good suit, but for your workday
Custom websites, applications & human-designed AI-assisted tools for small businesses in the St. Louis area and across Missouri. No slop, no jargon, and no disappearing after launch.
I.
Websites
A site that sounds like you and brings in work — not a template with your logo dropped into it.
II.
Applications
Mobile and web apps that replace the spreadsheet, the paper forms, and the after-hours retyping.
III.
AI-assisted tools
Human-designed automation that quietly handles the busywork. We use AI where it helps — and nowhere it doesn't.
For contractors, real-estate professionals, and local operators still running the business on memory, paper, and one heroic spreadsheet.
From the Ledger · Recent Work
You didn’t go into business to babysit spreadsheets.
Every project here started with a real bottleneck in a real business — not a demo, not a template.
No. 01
Field Estimation Tool
for a home-estimation professional
He was pricing jobs from paper notes and rebuilding every bid in a spreadsheet after hours. Now it’s one mobile app: walk the property, log rooms, items, pricing, and photos on-site — and a formatted bid sheet with a real Excel export is ready before the truck door closes.
Room-by-room templates, photos attached to their line items, and a bid sheet the client can actually read.

logged on-site, exported to Excel

trainer prescribes, client logs
No. 02
Coachline
for personal trainers & their clients
A full-suite mobile coaching app — the trainer prescribes the program, the client logs the work, and nobody chases anybody by text.
Scheduling, client management, workout prescription, and progress tracking from the first session onward.
so, tell us —
What’s slowing you down?
No pitch, no pressure. A straight conversation about whether a purpose-built tool would actually pay for itself in your business — and if it wouldn’t, we’ll tell you that too.
Start the conversation